Retail Manager & Store Manager: P&L, KPIs, AI, 50+ Tools

This course contains the use of artificial intelligence

Out of a $40 basket, the store in this course keeps $3.66.

The store manager who knows which line ate the rest gets the next store.

Most store managers run the floor, not the numbers. The P&L arrives from head office ready-made, the schedule is cut by 10% in an email, shelves look full while the system says otherwise, and a shrink figure appears once a year with nobody able to explain it. You answer for a result you were never shown how to take apart.

This course gives you the other half of the job. You step into a simulation: a chain of 40 home-goods stores, your own Store 17, and a district manager who writes every Monday. Each lesson starts with her email and ends with a file you send back by Friday. Then you open the same file for your own store.

What changes after the course

• You read your P&L like a lab log. Every line as a share of sales, the gap to the chain average as a bridge, and the dollar value of one point for each line.
• You schedule hours to traffic. The same budget, moved from empty Tuesday mornings into Saturday peaks.
• You order by reorder point, not by eye. Phantom stock, dead stock and empty shelves become numbers you can act on.
• You turn shrink into a 30-day plan instead of a yearly surprise.
• You hire, coach and handle complaints with scripts you can rehearse with an AI role-play before the real conversation.
• You hand weekly routines to AI and check the result in minutes.

Who teaches it

Mike has 1,800,000+ course enrollments and 170,000 students, about 200 books on Amazon, and the PHRi, SHRM-CP and HCI sHRBP certifications. He built the HR system of the unicorn Preply and worked at Wargaming and other fast-growing companies. The people side of this course, from hiring to hard conversations, comes from that practice; the store numbers come from public company reports and retail research, and every source is named on the slide.

How the course moves

First you take the store apart by numbers: the P&L, the daily KPI board, labor hours and inventory. Then you work on people: shrink as behavior, hiring for the season and leading on the floor. Finally you work on the customer and the routine: service recovery, the store walk and an AI assistant for the week.

What's included

• 10 interactive HTML tools, one per lesson, with an example store and a blank mode for yours.
• PDF of every lesson deck to keep on your desk.
• Practical assignments on your own store, one action per lesson.
• Lifetime access to all materials.
• Active instructor support in Q&A.
• Certificate of Completion.
• A section with additional courses, tools and resources.

Every month without these numbers is a month your district manager reads them for you. Other managers in your chain are already learning to defend their stores with data.

Enroll now and start your first lesson today.